[Sigia-l] Seals of Approval

[Jonathan Baker-Bates]

On 5 January 2011 01:48, Hassan Schroeder <hassan at webtuitive.com> wrote:

> Interestingly, this came in over the transom just today (via twitter):
>
> <
> http://unbounce.com/conversion-rate-optimization/trust-symbols-for-new-website-conversions/
> >
>
> See particularly point #1 link re' "conversion tests" :-)
>
> --
>

Can we just clarify what the "badges" we are talking about in this thread,
exactly?

I'd initially assumed we were referring to things like Versign, Geotrust (ie
SSL certificate vendors), and maybe ISO9001, or TUV (
http://en.wikipedia.org/wiki/Technischer_%C3%9Cberwachungsverein).

Jared seems to be referring to other things. It might help to make sure
we're not misunderstanding, because I've got a report here from research
completed a month ago for me (lab tests observing 96 users in 5 countries
using the same website) that shows roughly the opposite of what he's saying,
so I suspect something is up.

Jonathan