[Sigia-l] Seals of Approval

[Jared Spool]

On Jan 4, 2011, at 10:47 AM, Paola Kathuria wrote:

> Jared Spool wrote:
>> On sites with the seals and badges, it never plays a role in the
>> shopping experience.
>
> How can you be sure without a control group?
>
> That is, comparing the activity and purchases on two sites where
> the only difference was the content of the Seal of Approval graphics.

You can't be 100% sure even with a control group, ever.

I was reporting qualitative results.

Jared