[Sigia-l] "seals of approval" for Web sites

[Victor Lombardi]

On Tue, Jan 4, 2011 at 10:31 AM,Jared wrote:
...

> On sites with the seals and badges, it never plays a role in the
> shopping experience. In many instances, I stop the shopper and ask
> them what the badges mean. They never know. I have yet to have someone
> give me any rational explanation as to who the badges are from, what
> authority they represent, or how it influences their shopping
> experience....
>

Do you happen to remember the sites in question, if they were reputable
and/or familiar to the shoppers? I ask because there are some markets with
both reputable and not-so-reputable companies (e.g. online dating) or
scarier data risks (giving financial information to a company that's not a
bank, like Mint.com) and wondering if a smarter use of badges could help
quell fears?

Victor