[Sigia-l] (Event) Cross Channel Brand Management - May 5 Webinar: Taxonomy Community of Practice Webinar

[Sachie Kelly Hayashi]

Presented by Earley & Associates. Join us May 5 for Cross Channel Brand Management

Register: http://www.earley.com/webinars/cross-channel-brand-management

Gordon Castle from Earley & Associates, Inc. will discuss how digital asset management and marketing asset management are becoming an essential component of cross-channel marketing programs. In many organizations, the responsibility for creating marketing assets is decentralized and siloed by channel. One group is working on email marketing, another on web commerce, others on social media and still other groups on more traditional print and broadcast. A centralized, taxonomy-driven repository is foundational for building capabilities for re-use and evaluation in the brand management space.



David Roth from MISI Company will discuss how crafting and managing effective cross-channel brand experience requires adherence to some guiding principles. Those principles include having a clear understanding of the experience you are trying to create, understanding the people you are creating the experience for, aligning your company's people and systems around the facilitation of that experience, and putting in place effective systems of governance, measurement and continuous improvement. In this webinar segment, David will discuss the importance of adhering to these key principles and will outline some basic techniques for doing so. Special attention will be paid to a critical component of consistent, cost-efficient management of cross-channel experience: marketing asset management.



Date: Wednesday, May 5, 2010

Time: 1:00pm ~ 2pm ( Eastern Time)

Cost: US $50



Learn more and Register Visit our website http://www.earley.com/webinars/cross-channel-brand-management

Best Regards- Sachie

Sachie Kelly Hayashi
_____________________________
EARLEY & ASSOCIATES, Inc.
Direct: 617-650-6689
Main: 781-444-0287
Fax: 617-716-4490
Email: sachie at earley.com
Web: www.earley.com<http://www.earley.com/>