[Sigia-l] (Event) Cross Channel Brand Management - May 5 Webinar: Taxonomy Community of Practice Webinar

[Sachie Kelly Hayashi]

Presented by Earley & Associates. Join us May 5 for Cross Channel Brand
Management

Register:  <http://www.earley.com/webinars/cross-channel-brand-management>
http://www.earley.com/webinars/cross-channel-brand-management

Gordon Castle from Earley & Associates, Inc. will discuss how digital asset
management and marketing asset management are becoming an essential
component of cross-channel marketing programs. In many organizations, the
responsibility for creating marketing assets is decentralized and siloed by
channel. One group is working on email marketing, another on web commerce,
others on social media and still other groups on more traditional print and
broadcast. A centralized, taxonomy-driven repository is foundational for
building capabilities for re-use and evaluation in the brand management
space. 

 

David Roth from MISI Company will discuss how crafting and managing
effective cross-channel brand experience requires adherence to some guiding
principles. Those principles include having a clear understanding of the
experience you are trying to create, understanding the people you are
creating the experience for, aligning your company's people and systems
around the facilitation of that experience, and putting in place effective
systems of governance, measurement and continuous improvement. In this
webinar segment, David will discuss the importance of adhering to these key
principles and will outline some basic techniques for doing so. Special
attention will be paid to a critical component of consistent, cost-efficient
management of cross-channel experience: marketing asset management.   

 

Date: Wednesday, May 5, 2010 

Time: 1:00pm ~ 2pm ( Eastern Time) 

Cost: US $50 

 

Learn more and Register Visit our website
<http://www.earley.com/webinars/cross-channel-brand-management>
http://www.earley.com/webinars/cross-channel-brand-management

 

Best Regards- Sachie

 

Sachie Kelly Hayashi
_____________________________

EARLEY & ASSOCIATES, Inc.
Direct: 617-650-6689

Main: 781-444-0287

Fax: 617-716-4490
Email: sachie at earley.com

Web:  <http://www.earley.com/> www.earley.com

 

 

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