[Sigia-l] October Taxo CoP - Content Strategies

[Sachie Kelly Hayashi]

INVITATION
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Taxonomy Community of Practice
Please join us for our monthly Taxonomy Community of Practice Call.  This month's topic is Content Strategies
Date:  Wednesday, October 8, 2008
Time:  1:00 - 2:00 Eastern Time
Cost:  $50 Per Registrant
For additional details and registration information, visit: http://www.earley.com/TaxoCoP.asp
You will receive dial-in instructions and slides in advance of the call.  Please  register by October 7th to ensure timely delivery of the call materials.
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SESSION DESCRIPTION

Content Strategy:  Casting a Wide Net
Content Strategy comprises the planning, designing, creating, and sourcing of content, and promoting of best practices for the managing of content and content governance processes.  In the agency environment, Content Strategy supports user experience  by evaluation of what content has value to the user and supports the users goals.
 It also outlines ways to use content to achieve business goals, communicate strategic messaging, facilitate transactions, and sustain branded experiences in balance with user goals.  This will be a non-technical presentation.

* Content strategy goes beyond copywriting and publishing and classification as part of the content strategy

* Mainlining balance between vision and execution

* Nomenclature, labeling, metadata, and classification as part of the content strategy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PRESENTER

Lynn Leitte, Avenue A | Razorfish
Lynn Leitte is a Sr. Content Strategist at Avenue A | Razorfish, a digital consulting agency specializing in user experience and web design.  Her fascination with content manifested years ago, driving her to become an archival manuscripts processor. She worked eight years at the Minnesota Historical Society and Minnesota State Archives in the research library. She wrestled with user access terms, content assessment, cataloging, classification, and preparing finding aids in HTML and XML. Her content related interests are taxonomy, classification, metadata, and a burgeoning interesting in semantic web capabilities.
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SEMANTIC TECHNOLOGIES JUMPSTART SERIES

Free Call Series
Join us on four consecutive Thursdays to hear from world-class expert practitioners and consultants and be exposed to search tools from select vendors.

Call Topics:  Practical Semantic Applications, A Brief Survey of Semantic Technology, Standards and Approaches, Industry Direction and Approaches for Developing Your Roadmap
Dates:  October 30th, November 6th, November 13th, November 20th
Time:   11:30 - 1:00 Eastern Time
Cost:    FREE

Speakers include: Sherman Monroe, Monrai Technologies, Uche Ogbuji, Zepheira, Keith Hawker, Metatomix, Bob DuCharme, Innodata Isogen, Kendall Clark, Clark & Parsia
... and more!   For additional details and registration information, please visit
www.earley.com/Jumpstarts.asp<http://www.earley.com/Jumpstarts.asp>
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TIDYING UP YOUR TAXONOMIES

Ahren Lehner's Blog
Read Ahren Lehnert's Blog
The Other category is the junk drawer for all those taxonomy terms that just don't seem to fit anywhere else.  On a recent project, we were faced with constructing  a faceted taxonomy based in large part on the existing corporate taxonomy.


Earley & Associates, Inc | P.O, Box 308 | Concord | MA | 01742



Best Regards- Sachie

Sachie Kelly Hayashi
Executive Assistant
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EARLEY & ASSOCIATES, Inc.
Direct: 617-650-6689

Email: sachie at earley.com<mailto:sachie at earley.com>
Web: www.earley.com<http://www.earley.com/>