[Sigia-l] Why Are You an IA?

Michael Fraase mfraase at farces.com
Tue Nov 4 11:08:52 EST 2008


I've been lurking on this list for what seems forever. My academic  
background is in humanistic psychology with a variety of areas of  
specialty including cognition and human factors.

I had long been a writer and came to doing IA as part of web  
development way back in the beginning of the Web. We had to do our own  
development in order to publish on the web back then and everyone was  
learning by poring over each other's marked-up source.

In the early 2000s I decided I didn't want to be in IT (all of the UX  
disciplines seemed to be getting sucked into IT) and went back to  
content development, focusing on writing and editing, IA, and  
usability. Today I'm a senior editor/ecommunications manager for the  
College of Design at the University of Minnesota. I firmly believe  
these are editorial/creative disciplines, distinctly separate from IT  
support functions.

On Nov 4, 2008, at 4:00 AM, Gail Leija" <gail at gl-ue.com> wrote:

> So -
> When did you decide to be an IA?
> Why?
> What were you before you became an IA?
> If you used to be an IA, what are you now?

--
Michael Fraase, partner
ARTS & FARCES LLC
mfraase at farces.com
www.farces.com




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