[Sigia-l] Style Guides

[Frank Siraguso]

Dan Chamberlain asked: Has anyone created and enforced a style guide
that is broader scope than
screen graphics?

Naturally, you'll want to have definite parameters on use of the
company logo. This includes size, colors, allowed "mutations" (if any),
how close it can be to any other page element, and whatever else you
deem necessary. It's very important to have a copy style guide. We use
AP style along with certain company style items, such as what to call
certain things, various corporate language blurbs, etc.  You can try the
Chicago Manual of Style (more academic), NY Times, or whatever. Copy
style guides are especially critical in providing a unified tone and
voice for all--Web, print, broadcast, etc.--communications media.
Remember, a style guide is just that. For nuts and bolts grammar rules,
some of which are not up for grabs, you can use resources such as the
Gregg Manual and others (your choice).

Frank Siraguso