[Sigia-l] Automatic personaliztion of the look-and-feel

[Andres Sulleiro]

I agree wholeheartedly. In my experience it is quite obvious that the visual design of a process form has less impact than having the appropriate questions to begin with, but our client is pretty interested in exploring this endless personalization of the interface design based on segmentation.

I was just looking to see if there was any research that supported my opinion, but didn't want to bias my original question to you :)

Thanks to you and Juan!

// Andrés
 
 
 
 
-----Original Message-----
From: Jessica Enders [mailto:jessica at formulate.com.au] 

I would have to agree with everything Juan said.

When people are presented with a form, they want to complete it and  
get on with their life as quickly and easily as possible. I don't  
have any references to hand, but I'm sure I've read research that  
also shows users they are heavily "field focused" and often won't  
notice other things (which includes customisation). This has  
certainly been my experience from user testing.

Good luck

Jessica Enders

On 03/03/2008, at 11:06 AM, Juan Ruiz wrote:

> Hi Andres,
>
>> From my experience working in this field in Australia, here is  
>> what I can contribute
>
>>>> - What is your opinion of the ability to personalize the  
>>>> interface in such a way?
> For this type of forms, which has a pre-determined goal, the  
> customization of forms might not add much benefit to it. The  
> simplicity and efficiency of the form, in the other hand, will  
> improve the user experience.
>
>>>>> - Would you think it would increase form completion?
>> From various usability studies, when system responds with major  
>> visual changes (in your example, with the visual design), users  
>> tend to try different combinations to see what other designs the  
>> site will offer. This behavior is based on curiosity rather than  
>> need.
>
>>>>> - Do you think it would improve brand perception / segment  
>>>>> alignment?
> This sort of feature will display the technical capabilities of the  
> company rather than the brand perception / segment alignment
>
>>>>> - Or on the other hand, do you believe skinning does not help?
> I would focus on the usability and efficiency of the form. Remove  
> questions that are not necessary, and have the system autocomplete  
> or suggest possible answers.
>
>
> Hope that helps,
> Regards,
> -Juan Ruiz
>