[Sigia-l] NH UPA July Meeting: 10 Marketing Myths Usability Experts Need to Know, 7/23/08, 6 PM

[Kyle Soucy]

**Apologies to those that have received this announcement more than  
once**

Topic: 10 Marketing Myths Usability Experts Need to Know

Speaker: Aileen Cahill, Customer Connections

When:
Wednesday, July 23rd
Refreshments & Networking: 6-7:00 PM – Food & beverages will be  
provided.
Meeting: 7:00 PM – 8ish

Where:
Chordiant Software, Inc. (Google map: http://tinyurl.com/43le9t)
8 Commerce Drive
Bedford, NH 03110

Summary:
As user experience professionals, we work with marketing teams all the  
time. Successful collaboration isn't always easy, but it's key to  
creating a superior customer experience that meets the goals of both  
the business and the customer. Aileen Cahill has helped re-engineer  
companies into becoming more customer focused for over 20 years. She  
will share insights from her time on the inside; marketing's modus  
operandi, key motivators, organizational metrics, and facilitate an  
exploration of frameworks and processes where collaboration will  
deliver a truly remarkable customer experience; both online and offline.

Aileen Cahill co-authored the transformative marketing text used by  
leading MBA programs, Internet Marketing: Building Advantage in a  
Networked Economy, which presents a customer-focused framework for  
integrating marketing both online and offline. She is a classically  
trained brand marketer from the Fortune 1,000 and Customer  
Relationship Management pioneer who founded the Pepper + Rogers Group  
consulting division.  Aileen is currently an Adjunct Professor of  
Marketing at the University of Southern Maine and is the Managing  
Partner of the consulting firm Customer Connections.  Her MBA in  
marketing is from Cornell’s Johnson Graduate School of Management and  
she graduated Magna Cum Laude with a degree in Experimental Psychology  
from SUNY Binghamton.

RSVP:
Please send RSVPs to info at nhupa.org so we have an idea of the head  
count for the venue and refreshments.

***NH UPA meetings are always open to anyone who is interested in  
attending. Membership to the UPA is NOT required.***

Hope to see you there!

Best,

Kyle Soucy
President, NH UPA

---
Kyle Soucy
Founding Principal, Lead Consultant
Usable Interface
Usability and Interface Design Consulting

Phone: (603) 205-0315
Email:kylesoucy at usableinterface.com
Website: http://www.usableinterface.com