[Sigia-l] NH UPA March Meeting: Sarah Bloomer - Wednesday March 26th, 6:00 PM

[Kyle Pero Soucy]

**Apologies to those that have received this announcement more than once**

Please join us for the NH UPA March Meeting...

Topic: Expanding User-Centered Design in the 21st Century or Why Design
Thinking is the Next Big Thing.

Speaker: Sarah Bloomer, Sarah Bloomer & Co

When:
Wednesday, March 26th
Refreshments & Networking: 6-7:00 PM – Food & beverages will be provided.
Meeting: 7:00 PM – 8ish

Where:
Liberty Mutual
150 Liberty Way
Dover, NH 03820

Parking Directions: Park in the front lot. License and plate number needs to
be presented at security desk. RSVP required (see below).

Abstract:
What is design thinking? Why is it important? What does design thinking mean
to the field of user centered design?

Take a closer look: it seems design thinking heavily leverages user-centered
design...

Stanford University recently set up a new Institute of Design (the
d.school), founded by, amongst others, David Kelley and Terry Winograd, big
names in interaction design. Its website boldly states “we believe design
thinking is a catalyst for innovation and bringing new things into the
 world”.

Business Week Online includes a section on Innovation, where design is a
major theme. And in his book A Whole New Mind, Daniel Pink says that the new
MBA is the MFA.  He claims we are moving from the Information Age to the
Conceptual Age. And people with design thinking will lead the way.

This talk is an overview of how design thinking is finding its place in
companies worldwide, and how user-centered design is being applied across
many fields, from organizational design to product design.

About Sarah Bloomer:
Sarah Bloomer has designed user interfaces for 20 years. In 1991 she
co-founded the interaction design company The Hiser Group. With Hiser, she
helped establish the field of user-centered design in Australia. Upon
returning to the USA in 2002, Sarah was a senior interaction designer for
The MathWorks before starting Sarah Bloomer & Co, a consulting practice
focusing on collaborative design facilitation.

Sarah has delivered papers, tutorials and workshops at user interface design
conferences in Australia and the USA. Her tutorial, Successful Strategies
for Selling Usability into Organizations, became a CHI classic. Sarah also
led the conceptualization and development of The Hiser Element™ toolkit, a
user-centered design methodology created to help companies rapidly set up
usability teams.

Sarah holds an MS from New York University in interactive software design, a
BA from Smith College, and served as masters supervisor at The Royal
Melbourne Institute of Technology.

RSVP:
You must RSVP to attend, as security is tight at Liberty Mutual. Please send
RSVPs to info at nhupa.org.

NH UPA meetings are always open to anyone who is interested in attending.
Membership to the UPA is NOT required.

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Stay informed about NH UPA meetings and events by joining the NH UPA Yahoo!
group at: http://groups.yahoo.com/group/nh-upa/.

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Hope to see you there!

Best,

Kyle
--
Kyle Pero Soucy
Founding Principal, Lead Consultant
Usable Interface
Usability and Interface Design Consulting

Phone: (603) 205-0315
Email: kylesoucy at usableinterface.com
Website: http://www.usableinterface.com