[Sigia-l] IA Mythbusters - impact of redesign in traffic

[Boyd.DeGroot at tietoenator.com]

If you are looking for a format to present your collection, check out
this publication (on www.dmi.org):


Myth-Busting Design Leadership: A Self-Critical Exploration of the
Actual Status

The 10th European International Design Management Conference

Tim Selders, Director & Co-Founder, PARK advanced design management; 
Paal Smith-Meyer, Creative Director, Concept & Design, LEGO

Following today's management trends, the design management community is
eagerly adopting the notion of leadership and "bringing design to the
board". But what is this "leadership" really all about? Does it actually
exist or is it just a wishful dream? Isn't design leadership today not
much more than applying some design tools in nondesign areas, such as
business planning? Tim Selders and Paal Smith-Meyer will self-critically
explore some of the theories, definitions, and cases of design
leadership, including examples at LEGO, to uncover what this
"leadership" actually is. 

(This Conference Recording is Available in CD Format)

--Boyd de Groot
   
  

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Livia Labate
Sent: donderdag 6 september 2007 16:39
To: SIGIA-L; iai-members at lists.iainstitute.org
Subject: [Sigia-l] IA Mythbusters - impact of redesign in traffic

Often I hear quotes at work about user behavior, metrics and design
guidelines that I can't imagine where people pulled from. I'm starting
to capture them to see if there is a way to uncover the truth in them.

First one:

"Whenever sites go through redesign there is a dip in traffic, then
rebound and increase [...] 20% dip is an industry standard (average),
but the dips range typically depend on the scope of changes"

 From your experience, what validates or invalidates this?

------------
IA Summit 2008: "Experiencing Information" 
April 10-14, 2008, Miami, Florida

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