[Sigia-l] Pink, revisited

[Susan Moller]

Ziya Oz wrote:
> Would this study change how you approach design targeting women? Other 
> than the obvious stuff like pregnancy, should there even be an 
> separate track for women in the world of design?
>   
Absolutely, and I would include pregnancy, although some things have 
changed for the better in this "obvious" area in the past 20 years.  
Designing products around lifestyles is a good strategy, and for 
parenthood in particular, it's not the "parenthood" lifestyle per se, 
but the lifestyle women had before pregnancy/baby that they would like 
to fit their new product needs into (look at the boom in new modern kid 
stuff out there).  Apart from that, I would think that some design for 
women should be aspirational.  Much like "dressing for success" in the 
past, being seen carrying the latest sleek new tech toy can be a big 
plus.  And some design for women should be focused on convenience i.e. 
multiple functions in one device to simply my life.  In short, I'm not 
sure most women buy technology for the sake of technology (i.e. just to 
have a cool new toy), but for what it can do for us, and design (and 
marketing) should focus on that.

-Susan