[Sigia-l] Pink, revisited

[Ziya Oz]

Bring on the tech gear, but don't make it girly: That's what women want,
according to a survey released today.

Just 9 percent of the fair sex want products that "look feminine," like a
pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek
something sleek and sophisticated, more boardroom than teenage bedroom. The
data comes from a study, done by the advertising firm Saatchi & Saatchi, of
750 British women age 24 to 45.

The agency says its study indicates it's time for tech companies to go
beyond the pink ghetto.

"There are clearly some smart, forward-thinking marketers in the industry,
but for some reason, when it comes to targeting women, things haven't moved
on," said Belinda Parmar, planning director at Saatchi. "Most women feel
cheated when they walk into stores or see ads with baby-pink,
diamante-encrusted products."

<http://www.wired.com/gadgets/miscellaneous/news/2007/09/ladygeek>

I don't want to say, I feel better now, but I do. Even if it means I may
have to sell my recent Hello Kitty laptop. :-)

Are you surprised women may actually adopt technology faster than men? Is
this a bogus study? Are Japanese/Asian women uniquely different? Would this
study change how you approach design targeting women? Other than the obvious
stuff like pregnancy, should there even be an separate track for women in
the world of design?

-- 
Ziya

It depends.
If it didn't, you'd be out of a job.