[Sigia-l] IA Mythbusters - impact of redesign in traffic

[Peter Van Dijck]

And a similar observation: when you speed up a website (from, say, 800
ms average response time to 600 ms average response time),
usage/traffic goes up.

Related: I've always felt that the effect of raw speed on the user
experience is *still* underappreciated by the UX crowd (ie. us),
probably because it's mainly an engineering problem and we can't do
very much about it (although some).

Peter

On 9/10/07, Peter Van Dijck <petervandijck at gmail.com> wrote:
> Pfew!
>
> 1. Your URLs should get redirected, else you're just throwing away free money.
> 2. I actually have seen a different effect: immediately traffic gets a
> small spike (users explore the new features), then it settles down and
> there should be some growth.
>
> Peter
>
> On 9/6/07, Christopher Fahey <chris.fahey at behaviordesign.com> wrote:
> > > "Whenever sites go through redesign there is a dip in traffic, then
> > > rebound and increase [...] 20% dip is an industry standard (average),
> > > but the dips range typically depend on the scope of changes"
> > >
> > > From your experience, what validates or invalidates this?
> >
> > Are you trying to find support to back up the 20% number, or just the
> > fact that traffic goes down? If the latter, there should be little
> > controversy: Any redesign (assuming something more than cosmetic) is
> > bound to result in URLs that don't work and search engine indexes
> > that need to catch up with all the new links, often from scratch.
> > Without an airtight server redirect strategy, this is almost
> > unavoidable. Even without the confusion users might get when seeing a
> > site's nav change, these factors alone can cause a huge dip.
> >
> > -Cf
> >
> > Christopher Fahey
> > ____________________________
> > Behavior
> > http://www.behaviordesign.com
> > me: http://www.graphpaper.com
> >
> >
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-- 
blog: http://poorbuthappy.com/ease/
work: http://petervandijck.com
free travel guides: http://poorbuthappy.com
US: (+1) 201 467-5511
Belgium: (+32) 03/325 88 70
Skype id: peterkevandijck