[Sigia-l] [Iai-Members] IA Mythbusters - impact of redesign in traffic

[Dmitry Nekrasovski]

I remember seeing a similar conclusion in this Forrester report
(which, unfortunately, I no longer have access to):

http://www.forrester.com/Research/Document/Excerpt/0,7211,38692,00.html

They did have data to back it up from a number of Fortune 500 site
redesigns. Whether that data sample is representative of all site
redesigns is, of course, another question.

Dmitry

On 9/6/07, Livia Labate <liv at livlab.com> wrote:
> Often I hear quotes at work about user behavior, metrics and design
> guidelines that I can't imagine where people pulled from. I'm starting
> to capture them to see if there is a way to uncover the truth in them.
>
> First one:
>
> "Whenever sites go through redesign there is a dip in traffic, then
> rebound and increase [...] 20% dip is an industry standard (average),
> but the dips range typically depend on the scope of changes"
>
>  From your experience, what validates or invalidates this?
>
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