[Sigia-l] (event) 11/1, Gerry McGovern on Customer Carewords, Puget Sound SIGCHI, Bellevue, WA

[Klein Info Design]

Web content expert Gerry McGovern will discuss “Customer Carewords: Words
That Make the Sale, Deliver the Service and Build the Brand,” at a special
meeting of Puget Sound SIGCHI on Thursday, Nov. 1, in Bellevue.  

No registration is required for this free meeting of UX professionals.

Abstract:
You're familiar with search engine optimization and how the right search
keywords help bring people to your website.

However, when people get to the website, a different set of words become
important. These are "customer carewords." Choosing the right customer
carewords will lead visitors through the site, and to the desired outcome.

Using Customer Carewords contribute to a website that is truly
customer-centric; that speaks customer language, not organization language.
Stripping away all the filler content from your website creates a clean,
lean website that focuses on exactly what your customers care most about.

Bio:
Gerry McGovern is widely regarded as the number one worldwide authority on
managing web content as a business asset. He has spoken in 35 countries,
written and consulted extensively on web content management issues since
1994. His client list includes the BBC, Tetra Pak, IKEA, Rolls-Royce, HP and
Microsoft.

He was described by The Irish Times as one of five visionaries who had had a
major impact on the development of the Web. In 2004, he was included in the
100 most influential figures in e-commerce in the UK and Ireland. In 2000,
he received the Web Ireland Internet Industry Person of the Year award. He
is a founding member of the Irish Internet Association and the Content
Management Professionals Association. 

Gerry has written four books. His latest, “Killer Web Content” was described
by a Microsoft Content Publishing Excellence Manager as "essential reading."


For more about Gerry’s background see:
http://www.gerrymcgovern.com/about_gerry.htm 


WHEN:
Thursday—Nov. 1st, 2007

6:00 pm networking and refreshments

7:00 pm Presentation

Job announcements to follow the presentation.


WHERE:
Bellevue Regional Library (King County Library System)
1111 110th Ave NE, Bellevue, WA 98004.  
For information or directions visit http://www.kcls.org/bellevue/  


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Puget Sound Special Interest Group on Computer-Human Interaction (SIGCHI) is
a non-profit, local SIG chapter of the Association of Computing Machinery
serving the Puget Sound region's interface design, usability, and research
communities. 

http://www.pssigchi.org

Puget Sound SIGCHI encourages people interested in user-centered design and
usability to join us ($20 yearly dues). Details at
http://www.acm.org/chapters/pssigchi/html/membership.html

Kathleen Klein
Klein Info Design LLC
www.kleininfodesign.com
206-781-2615
 
 


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