[Sigia-l] IA or UXA? Which do you prefer?

[Juan Ruiz]

Ditto! I call myself a User Experience Architect as well. It is easier
for people who are not in the industry (or not too familiar with it) to
understand and comprehend what it is that we do. Then, they can easily
relate IA as a part of designing an experience.

Also, in our jobs we have to design interfaces that are not solely based
on information, but rather on action... ie. A new dishwasher interface.
If I call myself an IA, none or little relationship exists between
designing the interface and my job title.

>Tom Donehower
>
>
>At this point in my career I think of myself more as a "User Experience
>Architect."  I handle strategy, define success metrics, conduct
research,
>create IA deliverables, and inform and advise on technology, design and
>content, all with the intention of creating that illusive "perfect"
user
>experience.