[Sigia-l] Web 2.0 99% bad

[Ziya Oz]

Christopher Fahey:

> It simply means that although you might build 20 cool features into your
> site, 99% of your users may only use one feature while the other 1% uses
> the other 19 features. This does not mean that you should only build 1
> feature, it simply means that you should not assume that everyone will
> want to use the other 19.

Bingo. Let's go even further, *unless* you build those 20 (or maybe even
more) features you may never get to discover just those one or two features
that will be really popular, inviting, infectious, enabling, etc. You don't
discover this by building paper prototypes, but by actually deploying them.
Fast and often.

> This is important for strategists, marketers and designers to understand.
 
I really don't think the bulk of Web 2.0 proponents fail to understand this
at all. When Web 2.0 started paying that 1% that does the heavy lifting, it
was nothing but an admission of this recognized fact.

Web 2.0 is not about design/features, it's about opening the Pandora's box
of participation, networks, aggregation, conversion, etc.

How do we know this? Think for a millisecond and compare, say, 1996 vs.
2006: nearly a billion people online, emailing, IMing, blogging, chatting,
Skyping, Twittering, leaving comments and footprints everywhere. By the
billions. Everyday. In just a few short years.

As I said, you can choose to look into Jakob's rear-view mirror or smell a
trend here. :-)

----
Ziya

In design, interaction is the last resort.