[Sigia-l] PhillyCHI May Meeting - Collaging: What Your Users Wish They Could Tell You

[dave at saturdave.com]

* Apologies for cross posting. Please join us this month at Avenue A |
Razorfish Philadelphia for an introduction to Collaging, a research
method employed to elicit user attitudes and associations. Space is
limited, so sign up early! *

Date: Thursday, May 17, 2007
Time: 6 - 8 pm
* Wine & cheese from 6 - 6:30 pm *
Location: Avenue A | Razorfish Philadelphia
417 North Eighth Street, 2nd Floor, Philadelphia, PA 19123
Phone: 267-295-7100
Map: http://tinyurl.com/yptdrt
RSVP: phillyCHI at gmail.com - Please RSVP by Monday, May 14th

Avenue A | Razorfish will present an overview of the User Research
method of Collaging

Collaging is an exercise where users select randomly chosen images
that represent the type of experience they seek. Users then have a
conversation with the moderator about the reasons behind their
choices. The data generated from this exercise provides insight into
the context users bring to a specific interaction, enabling design
teams to create valuable user experiences.

This presentation will explain the development of the method of
Collaging, how to perform it, when it is useful, when it is not, and
how to apply findings. In addition, examples from case studies will be
discussed, and a live Collaging exercise will be performed with
participants from the audience to generate data used for the new
PhillyCHI website.

About Our Sponsor:
Avenue A | Razorfish is one of the largest interactive marketing and
technology services agencies in the world. An operating unit of
Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish
synthesizes technology with a great understanding of customer needs
and provides solutions through distinct business disciplines, which
include: analytics, strategy, technology, media, creative design and
user experience.

As one of the largest interactive agencies in the U.S., Avenue A |
Razorfish offers clients unmatched advertising and Web site
development services and unparalleled solutions for managing the
complete customer lifecycle through an integrated, online channel.

To learn more about Avenue A | Razorfish, please visit:
http://avenuea-razorfish.com/index.htm

For more information about career opportunities at Avenue A |
Razorfish, please visit:
https://jobs-aquantive.icims.com/aquantive_jobs/jobs/candidate/jobs.jsp?ss=1&sea\
rchKeyword=&searchLocation=&searchCategory=&searchCompany=47