[Sigia-l] Dress Code

[Ziya Oz]

Andrew Boyd:

> I am fascinated by the prospect of
> personalised-postcarding-as-viral-self-promotion - do you do  this?

I've spent most of the late 80's and mid-90's in and around the advertising
industry. At least in NYC, (wouldn't know about places where putting on a
t-shirt over shorts is considered business attire like, say, down under :-)
this format has been a very popular form of self-promo. You can go through
back issues of mags like HOW to see annual compilations from around the
industry. When everything goes digital, it pays to go retro, you know, back
to cellulose, stamps, texture, slow delivery... :-)

----
Ziya

"If I had asked my customers what they wanted,
they would have asked for a faster horse." -- Henry Ford