[Sigia-l] Will she be fired?

[Ziya Oz]

Susan Dumais, a veteran Microsoft search expert, has built a tool to help
determine relevance called Personalized Search. It pulls together several
hundred results and then compares them with the index that Windows users can
build of the documents on their hard drives, a feature called Desktop
Search.

She demonstrated the effectiveness of the program by searching for Michael
Jordan. By culling through local information on her hard drive, the program
was able to discern that she was interested in finding the Michael Jordan
who is the machine-learning expert at the University of California,
Berkeley, not the basketball player.

Search in the future will look nothing like today¹s simple search engine
interfaces, she said, adding, ³If in 10 years we are still using a
rectangular box and a list of results, I should be fired.²

<http://www.nytimes.com/2007/03/07/business/07soft.html>

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Ziya

Heterogeneity happens.