[Sigia-l] Just for you women out there

[Bright, Robin (CD)]

 It's everywhere - just take a look at
http://www.guardian.co.uk/women/story/0,,2098269,00.html

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Ziya Oz
Sent: 08 June 2007 10:55
To: SIGIA-L
Subject: Re: [Sigia-l] Just for you women out there

Paola Kathuria:

> it's not a big leap to pinkify laptops

iPods are 'pinkified' too. But, c'mon, look at a pink iPod and then look
at
this monstrosity. It's not just the color. The whole thing just grosses
me
out. I'd rather glue a brown Zune to my head than look at this, wouldn't
you?

I'd easily pay $500 to be able to sit in on the meetings where its
design
and branding were conducted. How many anthropologist were slain to come
up
with that gender-cultural insight? Did their focus groups use eye
tracking
equipment? Did they make paper prototypes? :-)

----
Ziya

In design, interaction is the last resort.



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IA Summit 2008: "Experiencing Information" 
April 10-14, 2008, Miami, Florida

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