[Sigia-l] It's started

[Nancy Broden]

T-mobile has emphasized one key aspect of their UI with the
introduction of "My Faves" last year. It is based on the idea (borne
out by reaserch mind you) that, although our contact list my hold
dozens of entries, we generally only communicate with the same 3 - 5
on a daily basis.

T-Mobile has been advertising this UI with its "Who's in your 5?" ad campaign.

- Nancy


On 6/3/07, Ziya Oz <listera at earthlink.net> wrote:
> In over 20 years I can't remember Apple ever showing how (comparatively)
> easy it is to *use* their software. Despite never-ending requests from Mac
> loyalists, their commercials are always hardware-centric with some allusions
> to ease-of-use but never a systematic display of their OS or app interfaces.
> (Jeff Goldblum claiming there's no Step 3 for connecting the iMac to the
> internets notwithstanding.) I can surmise some of the reasons for this, but
> for company whose CEO claims is a fundamentally software enterprise this has
> been a bit inexplicable.
>
> Until now. The three new iPhone commercials that started airing last night:
>
> <http://www.apple.com/iphone/ads/>
>
> are utterly unambiguous interface showcases. One assumes there'll be many
> more of these, directly selling the iPhone on the superiority of its UI.
>
> I'm not a cellphone user at all, but I can't remember any cell commercial in
> the U.S. that leverages its UI. Can anyone? Why do you think Apple took a
> different path with the iPhone, with an uncharacteristic emphasis on
> interface?
>
> ----
> Ziya
>
> In design, interaction is the last resort.
>
>
>
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-- 
-- Nancy
--------------------------------------
nancy.broden at gmail.com
415.497.6579