[Sigia-l] study says that web shoppers take their time

Eric Reiss elr at e-reiss.com
Thu Jul 26 06:53:37 EDT 2007


34 hours to complete an online purchase? Boy, that's one slow modem!

Seriously, I think the author is probably right that people are
window shopping. Here in Denmark, we're seeing fewer people shop from
work (where they enjoyed broadband) and now shopping from home as
broadband penetration has increased. Perhaps there is simply less
urgency to complete the task because of a change in venue.

Cheers,
Eric
--------------
Eric Reiss
Managing Director
FatDUX Copenhagen
www.fatdux.com

---- Original Message ----
From: facibus at gmail.com
To: laurie.gray at gmail.com
Subject: Re: [Sigia-l] study says that web shoppers take their time
Date: Thu, 26 Jul 2007 12:23:52 +1000

>On 7/26/07, Laurie Gray <laurie.gray at gmail.com> wrote:
>> from the Atlanta Journal Constitution:
>> 
>http://www.ajc.com/services/content/business/stories/2007/07/25/onlin
>eshop_0726.html?cxtype=rss&cxsvc=7&cxcat=6
>>
>> ...A new report by Web security firm ScanAlert shows that the 
>average
>> time delay between a consumer's initial click on a site and the 
>point
>> at which something was actually purchased topped 34 hours. That's
>> about 15 hours longer on average from a similar ScanAlert study in
>> 2005....
>>
>> thoughts?
>
>Hi Laurie,
>
>if this trend continues, it means that Amazon will be paying out even
>less money to affiliates/associates :)
>
>Cheers, Andrew
>---
>Andrew Boyd
>http://facibusreviews.com/blog
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>IA Summit 2008: "Experiencing Information" 
>April 10-14, 2008, Miami, Florida
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