[Sigia-l] Apple's iPhone Changes The Stakes, Not The Game

[prady]

Came across this article, at Forrester, which has interesting point --

Apple's iPhone Changes The Stakes, Not The Game
Business View Quick Take, by Charles S. Golvin

"At this week's Macworld, Apple introduced its long-awaited entry into
the mobile phone business: the iPhone. The device unites a full-screen
video iPod, a phone, and Internet applications in a package with a
simple, touchscreen user interface. The iPhone is a more capable video
iPod and provides a huge leap forward in phone usability, though its
function as an Internet device is hampered by the absence of a
high-speed cellular connection. The iPhone will force competing device
makers like Motorola to play catch-up and operators to search for a
response, but the iPhone will not substantially alter the fundamental
structure and challenges of the mobile industry."

And here's the Billion dollar question --
What is "The Game"? Can "design" change the game for cellular phones?
What is needed for iPhone to change the game? What is missing?

Anyone?