[Sigia-l] Landing page content - overview, steps, expectations etc.

[Ockler, Sarah]

 Hi all,

I'm looking for examples of landing pages for things like Web tools,
account setups, etc. that have multiple steps and require the user to
have some information in hand before starting (e.g. a new checking
account might require your SSN). Specifically, we're struggling with
creating a first page that can succinctly tell users what the tool does,
why they should use it, what information they need to get started , and
what the steps are - something that engages, sets expectations and is
not too "markety".

Seen anything good lately?

-Sarah
_______________________________________________
Sarah L. Ockler 
Sr. Product Manager
Web & Interactive Products
Great-West Healthcare
www.GreatWestHealthcare.com
www.MyGreatWest.com


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