[Sigia-l] "Trust me. I'm a designer."

[Will Parker]

On Feb 5, 2007, at 7:31 PM, Ziya Oz wrote:
> "It's the design world's dirty little secret. Despite the growing  
> consensus
> that "good design is good business," most companies lack objective  
> financial
> metrics to help them calculate whether increased investment in  
> design will,
> in fact, generate increased profits. Does it matter? Chuck Jones,
> Whirlpool's design chief, certainly thinks so."
>
> <http://www.fastcompany.com/subscr/112/open_next-essay.html>
>
> Is Chuck right?

I recommend getting to the article via:

	http://www.fastcompany.com/magazine/112/open_next-essay.html

unless you have a subscription to Fast Company.

- Will
Will Parker
wparker at ChannelingDesign.com

"The only people who value your specialist knowledge are the ones who  
already have it." - William Tozier