[Sigia-l] "Trust me. I'm a designer."

[Ziya Oz]

"It's the design world's dirty little secret. Despite the growing consensus
that "good design is good business," most companies lack objective financial
metrics to help them calculate whether increased investment in design will,
in fact, generate increased profits. Does it matter? Chuck Jones,
Whirlpool's design chief, certainly thinks so."

<http://www.fastcompany.com/subscr/112/open_next-essay.html>

Is Chuck right?

----
Ziya

"Our Unification of Thoughts is more powerful a weapon than any fleet or
army on Earth! We are one people, with one will, one resolve, one cause. Our
enemies shall talk themselves to death. And we will bury them with their own
confusion. We shall prevail!"