[Sigia-l] User research not usability testing. Was RE: Finding and Choosing a Consultant

[Listera]

Todd Zaki Warfel:

> Usability testing, when done properly, answers the "Why?" questions.

Such testing may answer the "What" or "How" questions. But "Why" is a matter
of reasoning, deduction, interpretation, etc. So you can *observe* how and
what users do, but *why* they do it is beyond the confines of usability
testing. Indeed, when testers get into the realm of "why," they walk right
into design...and trouble.

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Ziya

Usability >  Simplify the Solution
Design >  Simplify the Problem