[Sigia-l] site redesign sales proposals

[Jacqui Olkin]

Dimitri,
 
Like Eric, my company offers an heuristic evaluation of Web sites as part of the first phase of a redesign process. Our heuristic evaluation is based on usability standards culled from several sources; the results offer the client compliance benchmarks in several category and reveal weaknesses of the site that need to be addressed in the redesign, as well as strengths to be built upon. We also offer a thorough audience analysis (which may include surveys and focus groups) and usability testing as tools to inform a redesign.
 
Before writing a proposal, I typically have a conversation with the potential client to discuss the perceived problems with the current site and determine their priorities. I cite these and may include other observations in the proposal, but I do not do a complete analysis of the site in order to write the proposal. That would come in the first phase of the engagement.
 
Generally speaking, it has worked well to show an understanding of the client's priorities and to demonstrate the ability to thoroughly diagnose deficiencies and plan a more effective, usable, and appealing site in the redesign.
 
JacquiJacqui Olkin Olkin Communications Consulting jacqui at olkincommunications.com 571-643-6020 ph. 703-834-5653 fax www.olkincommunications.comweb . print . content . strategy 



> From: elr at e-reiss.com> To: dimitri.lundquist at gmail.com; sigia-l at asis.org> Date: Wed, 22 Aug 2007 21:26:41 +0200> Subject: Re: [Sigia-l] site redesign sales proposals> > Dimitri,> > We have a product called "Quick Fix" or "Quick and Dirty," depending> on which of our clients you ask. It is essentially a highly focused> heuristic site review that provides clients with 10 things they can> do here and now to improve their site from a usability POV and their> conversion rates from a business POV. We show screen shots, come with> a list of criticisms, and then provide a list of suggested> improvements.> > We present our thoughts in PowerPoint. Most of these run between> 30-40 pages.> > These studies almost always include dozens of other tweaks and tips,> so the actual number of individual potential site improvements is> considerable. > > Invariably, having seen the report, site owners hire us to effect the> changes we have recommended. And our seven-step process is quite> detailed with regard to means and methods.> > What we've discovered is that clients very rarely have a fully> recognized and acknowledged problem. Our Quick Fix helps folks get> their heads around latent problems and prepare to address them.> > On a related note, you say that this is a question for the> consultants out there. Frankly, if you're not willing to get your> hands dirty and actually do some work, I'd advise folks to stay out> of this arena. It's pretty easy to spot problems. But it takes talent> and hard work to fix them.> > Cheers,> Eric> > > ---- Original Message ----> From: dimitri.lundquist at gmail.com> To: sigia-l at asis.org> Subject: RE: [Sigia-l] site redesign sales proposals> Date: Wed, 22 Aug 2007 11:58:27 -0500> > >This is a question for all the consultants out there.> >> >When creating redesign proposals for potential clients, do you find > >it more effective to include an initial analysis of current problem> >areas on the site with screenshots and commentary, or simply an> >explanation of the methodology that you plan to employ when> redesigning the site?> >> >Thanks,> >Any comments greatly appreciated,> >Dimitri Lundquist> >> >-- > >"It ain't what you don't know that gets you into trouble. It's what > >you know> >for sure that just ain't so." --Mark Twain> >------------> >IA Summit 2008: "Experiencing Information" > >April 10-14, 2008, Miami, Florida> >> >-----> >When replying, please *trim your post* as much as possible.> >*Plain text, please; NO Attachments> >> >Searchable Archive at http://www.info-arch.org/lists/sigia-l/> >________________________________________> >Sigia-l mailing list -- post to: Sigia-l at asis.org> >Changes to subscription: > >http://mail.asis.org/mailman/listinfo/sigia-l> >> >> >> -----------------------> Eric Reiss> Managing Director> FatDUX Aps> Copenhagen, Denmark> http://www.fatdux.com> office: (+45) 39 29 67 77> mobile: (+45) 20 12 88 44> skype id: ericreiss> > FatDUX is an official sponsor of the> Usability Professionals' Association> http://www.upassoc.org
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