[Sigia-l] Don't Make me Learn

[Steven Pautz]

On 8/21/07, Ziya Oz <listera at earthlink.net> wrote:
>
> <snip>
>
As long as the benefits are unambiguous.
>
> So can we retire "Don't Make Me Think" as being antiquated and
> wrong-headed?


So long as "thinking" = learning, I agree.
"Thinking" can also pertain to a product/service where the benefits *are*
ambiguous, though -- which, in my personal interpretation, was Krug's
intended meaning.

Thinking which leads to benefits: acceptable and maybe even fun. (So long as
those benefits outweigh the cost of thinking/learning -- querty was
worthwhile, but Dvorak doesn't offer much, or at least not to me).
Thinking required to figure out what the heck the benefits are supposed to
be: a frustrating waste of everyone's time.

---------------------------
Steven Pautz