[Sigia-l] Junk science or just lazy?

[Christopher Fahey]

I'm not going to say too much about this except two things:

1) My biggest critique of the analysts' typical approach to UX is  
their overemphasis on quantitative analyses, ironically like Lou's  
approach for this experiment.

2) Lou's analysis would be immensely more credible to me if it simply  
consisted of (a) a statement of Lou's immense credentials, and (b) a  
qualitative evaluation of each firm based on Lou's personal opinion of  
their coverage emphasis.

In short, I trust Lou's opinions far more than his numbers. Whether C- 
level execs can think the same way (which is why I think  
recommendation (a) is important) is another question.

Still, despite the cool charts, Lou's experiment seems like just that:  
an experiment. It's his reputation that gives it extra weight -- this  
reputation would give his qualitative opinions similar weight, or at  
least it should.

-Cf

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