[Sigia-l] notation for locales

Ruth Kaufman ruth.kaufman at gmail.com
Wed Aug 1 09:17:57 EDT 2007


> What's the G8/G9?

This varies by company, and this list is sales & marketing oriented,
not international trade policy oriented :-). It usually includes,
roughly, and in no particular order:
US
UK
Germany
France
Japan
Australia
Canada
China

...again, it completely depends on your company and where they do
business. Many companies aren't multinational (clearly), and this
class of countries would be meaningless. The truth is, this list is
anything but hard and fast, even within some companies. For example,
at the company I used to work for there was a lot of confusion around
China and Canada, and there's also often confusion when a single
country maps to multiple locales, such as Canada again (CN-FR, CN-EN).

Tier 2 countries tend to be other European countries like Italy,
Spain, the Nordics, etc.; Israel; some Latin American countries; ...

"BRICK" is an acronym for what are widely considered emerging markets.
It stands for Brazil, Russia, India, China and Korea (South Korea).
Some only go with BRIK -- especially if China is considered G8/9.

Probably more info than you bargained for... you have to do your
homework internally to your project and stakeholders if you want to
define tiers.

Regards,
Ruth



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