[Sigia-l] For sale: "Best Buys"

[Ziya Oz]

A few years ago there was here a raging thread on the notion of "Best
Bets/Best Buys" as being, uhm, best practice for 'guiding' users into
meaningful results. Everybody was doin' it and how harmful could it possibly
be?

I said then and I still think today "Best Bets" is normative and, in many
situations, plain evil.

A new study at Columbia sheds some light on how it influences choices:

<http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html>

I'm hoping that this is no longer so counterintuitive for some people as it
was then.

----
Ziya

In design, interaction is the last resort.