[Sigia-l] SEO versus Experience design versus usability

[kate.simpson at freshfields.com]

Marianne stated: "I see that IA is a fundamental part of search optimization."

I agree with this statement. As Peter Morville stated in his Keynote at this year's EuroIA (and a recurrent theme with other speakers too) - search is BIG, and the future of search is BIGGER. If we know what's what we should be learning, understanding and ultimately optimising the search engines beneath our UIs to better enable people to find the information they need.

Thing is, search engines (at my org anyway), are the preserve of developers and not IAs - how do I convince them otherwise?

Thanks Marianne for a great topic!

Kate


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