[Sigia-l] SEO versus Experience design versus usability

[Eric Reiss]

Paul Trumble wrote:

I also had to sometimes create content that really wasn't necessary
for the user in any context I could concieve, but that supported our
desired search engine rankings.

***

I really hope you're referring to metadata and not something a site
visitor actually sees.

A new client of ours was suckered into an SEO project last year
during which an enthusiastic copywriter filled the pages with
keywords, trigger-words, buzzwords, and other words to tie the whole
mess together.

The result?

Many more hits.
Better page rank.
Far less average time on site.
Significantly lower conversion rate.

The client has now rolled back the site to an earlier version -
poorer but wiser.

Lesson? You cannot bore your visitors to death. Concise content will
always win out over expedient content.

Best,
Eric



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Eric Reiss
Managing Director
FatDUX Aps
Copenhagen, Denmark
http://www.fatdux.com
office: (+45) 39 29 67 77
mobile: (+45) 20 12 88 44
skype id: ericreiss

FatDUX is an official sponsor of the
Usability Professionals' Association
http://www.upassoc.org

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