[Sigia-l] Sigia-l Digest, Vol 26, Issue 2

Marty Vian mvian at neulogic.com
Thu Nov 2 13:35:59 EST 2006


Seems like "who we are" and "what we do" are different matters. "Who we are"
is much more generalize-able in context of finding out what's behind an
organization -- as all or part of "about us" content. My experience is that
"What we do" can be answered better by a label for the category or
categories that describe the value proposition -- products, services,
models, the store, books, videos, toys,...whatever.

-vian




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