[Sigia-l] What we do, How we do it, etc.

[Kenneth Bryson]

My feeling is that the whole "who we are, what we do" approach is a
failed experiment, albeit one that I, too, championed just 5 long years
ago.

As Victor points out, they are generic labels that are used across
industries.  And that's exactly the problem with them  They impart no
information to the user about what type of site or company they are
visiting.  

Comparing CapGemini with, say Accenture (www.accenture.com), you can
see right away thay Accenture offers Services and Research related to
"consulting, technology, outsourcing."  With CapGemini, you have to
delve into the content or click around to get a sense of what they do. 

This may not be a bad thing for people who want to spend the time to
"get to know me".  But why take that risk when you don't have to?


-k


>>> "Victor Lombardi" <victor at victorlombardi.com> 11/1/2006 1:58 PM
>>>
On Wed, November 1, 2006 12:00 pm, Mark wrote:
> My question is, what is your experience or thoughts
> on the use of navigation labels such as "What we do", "How we do it"
and so
> forth. They seem to be popping up more frequently but have been
around a
while.

While I agree with the comment that context is important with these
labels, they are also widely used across industries so it's not
unreasonable to point out good examples. One of my favorites is the
Happy
Cog-designed Cap Gemini site:
http://www.capgemini.com/ 
A nice illustration of 'clarity over brevity' and consistency across a
set
of labels.

Victor



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