[Sigia-l] search logs - relevance of penultimate referrers?

[Jonathan Baker-bates]

> -----Original Message-----
> From: sigia-l-bounces at asis.org 
> [mailto:sigia-l-bounces at asis.org] On Behalf Of Listera
> Sent: 28 March 2006 04:14
> To: SIGIA-L
> Subject: Re: [Sigia-l] search logs - relevance of penultimate 
> referrers?
> 
> Jared M. Spool:
> 
> > When they turn to Search, our research has shown the queries they 
> > enter are the trigger words they were seeking. In essence, they are 
> > using Search to create their own links because the links on 
> the page failed them.
> 
> If in fact they do that and they succeed, is that so wrong?
> 

I was going to pick up on this - the utility of the log analysis is not
where search terms are matched, but when they are *not* matched. If 50
users a day are searching for "bananas" when you have none, then it's
time to contact your suppliers.

Jonathan