[Sigia-l] DFW UPA presents Jeffrey Eisenberg - book reading and signing

[Elisa Miller]

Feel free to pass this along to anyone you think
might be interested in this program.

FutureNow Consultant Jeffrey Eisenberg to Read
from new Book.


Emerging media have undermined the effectiveness of
prevailing mass marketing models and created an
unprecedented opportunity for businesses to redefine
how they communicate with customers. Author Jeffrey
Eisenberg will address the DFW Chapter of the
Usability Professionals Association (UPA) at a book
reading / signing on Tuesday, June 20, 2006.

In their new book, "WAITING FOR YOUR CAT TO BARK?
Persuading Customers When They Ignore Marketing,"
Jeffrey along with his brother Bryan – "Wall Street
Journal" and "New York Times" best-selling authors of
"CALL TO ACTION: Secret Formulas to Improve Online
Results" – address the current state of marketing.

The Eisenbergs reveal how to leverage the power of
increasingly interconnected media channels by viewing
your marketing system through the lens of Persuasion
Architecture™ – an integrative model that provides
businesses with a proven context for rethinking
customers and retooling marketers in a rewired market.

Together, Bryan and Jeffrey co-founded Future Now,
Inc., a marketing consulting boutique, based in New
York City, that focuses on increasing their clients’
conversion rates. They have consulted and run seminars
for companies such as: Yahoo, Disney, Price Waterhouse
Coopers, GE Healthcare, NBC Universal Studios, SAP,
Dell, Volvo, Computer Associates, Overstock.com,
LowerMyBills, Agora Publishing, CafePress.com,
RADirect and many others.

The Book Reading / Signing Event is scheduled for:
Tuesday, June 20, 2006
6:00 – 8:30 p.m.
Nerdbooks (http://www.nerdbooks.com/)
1681 Firman Drive
Richardson, TX 75081

This event is sponsored by the DFW Chapter of UPA.
Cost: $5.00 (Free for members)

Refreshments will be served.

Copies of “Waiting for Your Cat to Bark” will be
available for purchase and signing at the event.


Elisa Miller
perotsystems
User Experience
Information Architect
Office: (972) 577-6266
Mobile: (214) 681-9888
Email: elisa.miller at ps.net



Elisa Miller
elisakm at yahoo.com
elisa at txmillers.com
214-902-8966 (home)

"Whatever you can do, or dream you can, begin it.
Boldness has genius, power, and magic in it. "  Goethe