[Sigia-l] Your days are numbered?

[Listera]

Speaking of eliminating the creative middle class, behold:

<http://www.spotrunner.com/>

"Spot Runner is a first-of-its kind advertising agency focused exclusively
on small businesses. Its revolutionary approach gives small businesses the
ability to advertise on local TV by making commercial production, media
planning and media buying services fast, easy and affordable. The entire
process is automated online, making it cost effective for even the smallest
of businesses to use."


IOW, advertising for the masses disintermediated.


So how long before a server from a serious company, loaded with "best
practices" and a few algos, attempts to disintermediate IAs/designers by
connecting directly to potential clients online?

----
Ziya

Design is doing for a dime what anyone can do for a dollar.