[Sigia-l] E-commerce Opt-in Marcom Functions

[andrew at friendlymanual.com]

Quoting "Polansky, Adam" <Adam.Polansky at travelocity.com>:

> I'm looking for information regarding the use of Opt-in controls used on
> e-commerce sites.  Typically users making purchases are asked if they want to
> op-in for marketing material, e-mails, newsletters etc.

Hi Adam,

I have a small amount of experience in this - generally, we found that if we
made it worth their while (sign-up freebies and ongoing newsletter offers) then
we got more sign-ups.

Seth Godin has had a lot to say about this over the last few years - his books
are great for ROI argument cases to take to management.

Cheers, Andrew

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