Salesblurbs (was Re: [Sigia-l] Semantic Technologies - Jan. 25th Taxonomy Community Call

andrew at friendlymanual.com andrew at friendlymanual.com
Tue Jan 17 20:33:11 EST 2006


Quoting Listera <listera at rcn.com>:

> Salesfolk are people too. Yes, they have to sell you on a $1MM CMS package
> but they have families, children that go to Ivy league colleges, yacht
> payments, Armani suits to pay for, etc. Do you really want to take away
> caviar from their dinner table?

Hi Ziya,

my point was not that such people or their language should be exterminated - but
that "write to your audience" does not (in some cases) mean telling the truth.

It does raise the question: is being "de-buller" a function of the Big D
Designer? It is certainly a useful way to become respected as an authoritative
source within an organisation - a hint I picked up several years ago from, of
all places, "Managing for Dummies", and reinforced in "The Trusted Advisor".

It could be argued that this argument has no place in pure IA: but the reality
is that at least some of us have to exist in a corporate/government environment
where we are called upon to give opinions on issues like this.

Cheers, Andrew

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