[Sigia-l] All it takes is 50 milliseconds

[Listera]

Trenouth, John:

> So if an impression can be made in 50 milliseconds, then perhaps
> eye-tracking (to relate this to an earlier thread) *is* a useful tool to
> understand what messages users' eyes are taking in and shouldn't be so
> easily dismissed.

Only if one doesn't understand that eye tracking has very little to do with
*understanding* what message user's eyes are taking in.

----
Ziya

Design is doing for a dime what anyone can do for a dollar.