[Sigia-l] Search Engines: 99% Bad

[Christopher Fahey]

> > <http://www.useit.com/alertbox/search_engines.html>
> 
> I'm more intrigued at the motivation for writing it... is he ill?

I suspect he wrote it because his clients increasingly believe that spending
a million dollars on search engine advertisting/placement/keywords is a far
better way to spend an online marketing budget than, say, actually fixing
the web site. Why bother to fix something if nobody can even find it? Web
marketing dollars need to be allocated to (a) the site, and (b) marketing
the site. The SEM (search engine marketing) industry is thus in some ways a
direct competitor to the web design/consulting industry.

-Cf

Christopher Fahey
____________________________
Behavior
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