[Sigia-l] The Engagement Platform: The future of app design according to Adobe

[Dave Heller]

Hi Ziya,
Interesting how you just brought this up a couple of days after some
of the product managers from Adobe came on down and gave us their
pitch of the engagement platform.

Flex as the new flash is what troubles me the most. they have listened
to the engineering community by creating a pretty neat IDE (which is
free to download now as a beta) but they have foresaken design, or
really fell for ther own BS by thinking that design is just about
painting.

The slide presentation doesn't even have a design role in place. They
put it all under development and assume a lot of stuff is going to
happen just from the business owner.

I left very concerned by the whole thing.

As for the platform itself, even the pm's there felt like they had
more questions than answers. I think this is all in the wishing on a
star dream and they realize while they have a lot of technology in
their hands at this point, Vista is going to come out real soon w/ all
their new environments and really put a hammerlock on Adobe. I feel
most of this is vapor at this point as they seem to be a long way off
on the whole single platform for paper and screen.

that's my take on all this.

-- dave

On 2/25/06, Listera <listera at rcn.com> wrote:
> Key for developers to understand is Adobe's "engagement platform," which
> includes the company's "universal client" that combines Adobe Reader and
> Macromedia's Flash Player with HTML formats in a single, integrated runtime.
> Revealed to analysts during a January 31 meeting, the concept would let
> developers write a single application with predictable results across all
> browsers and devices.
>
> Adobe Chief Technology Officer Kevin Lynch also said the Reader/Flash/HTML
> mash-up can also allow people to interact with content on mobile devices and
> digital video recorders.
>
> A Marriage Made in Developer Heaven
> <http://www.devx.com/Adobe/Article/30659?trk=DXRSS_WEBDEV>
>
> Fantasy? Deliverance?
>
> ----
> Ziya
>
> "Innovate as a last resort."
>
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--
David Heller
E: dheller (at) gmail (dot) com
W: www (dot) synapticburn (dot) com