[Sigia-l] Your take on MySpace

[Patrick Neeman]

On Feb 24, 2006, at 2:52 AM, Listera wrote:

> Like I said, if the numbers are to be believed, I
> still can't get over the 56 MM figure. :-)

"There are three types of lies - lies, damn lies, and statistics."

I have at least three of four free email accounts, and a total of 7  
IM accounts -- how does AOL, Yahoo, MSN count this?

Like the ABC news story says, a lot of people never go back (like  
me), or establish multiple accounts, which cuts into the membership  
number.

(And don't all web properties inflate numbers?)

The page view number is inflated because of the type of site it is,  
the membership that is attracted, and the fact that site is, well,  
pretty damn hard to use. It's age old question of "is it better to  
save the user page views and clicks". In this situation, no, because  
it directly translates into more page views on the site. Of course  
the advertisers buy into that because all they are looking at is page  
views, even those are what I refer to as "Empty Page Views" -- no value.

However, from an advertiser standpoint, MySpace is still a very  
valuable property. Here you have millions of 13-24 users that are  
still defining their identity, and consequently what they like and  
don't like. Advertisers should be tripping over themselves to  
advertise on MySpace, in fact, they should pay a premium, because  
this is probably the largest audience they will see in one page for a  
long time.

P@




Patrick Neeman
pat at nexisinteractive.com

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