[Sigia-l] Your take on MySpace

[Maynard, Robert]

Funny thing--MySpace users don't complain about the site's wonky IA or primitive interface. They just adapt to it. And they love it. MySpace is primarily a multimedia playground for novice bitheads.

>From what I can tell, the MySpace appeal is that it's an all-in-one lifestyle hub. Aside from personal profiles, MySpace offers email, chat, e-invites, bulletin boards, blogs, shout-out style testimonials, and proprietary audio/video players compatible with every platform. No need to jump from site to site (or app to app for that matter), checking Hotmail here, reading a blog there, cueing a track in iTunes way over there, etc. One sign-in gets you access to all of the above. Free of charge.

Perhaps MySpace is a pure form of this season's buzz-concept,  *simplicity.* 

Bob