[Sigia-l] Fad or Trend?

[Listera]

Paula Thornton:
> Standard organizational departments, roles and activities still reflect the
> vestiges of the manufacturing era.

Bingo. How useful is it to talk about service design when the organization
that's supposed to achieve it is still in the Paleolithic era? To tie it to
recent discussions, are we more likely to achieve "service design across ALL
channels" by hyper-specializing? Do we need to reorganize to provide
all-channel service or will service designers be the force that'll change
the organization? 
  
> This is neither a fad or a trend...this is the reality of the work we're
> already engaged in.

The question, implicitly, was whether *we* realize this or not.

----
Ziya

Design is doing for a dime what anyone can do for a dollar.